Are you a business owner who is wondering how can Analytics / Big data help me out? Or you are convinced that data mining can add value, but clueless about next steps?
Question 1: What business are you in?
This might sound a really silly question to start with, but this is most powerful one as well. You need to look for an answer beyond your BAU business model. Let me give you a real life example to try and explain what I mean.
See on smartdatacollective.com