Why everything you know about web-conversion optimization is wrong

See on Scoop.itData Nerd’s Corner

Most of us who build websites have thoughts and ideas about conversion optimization: the art and science of transforming visitors into customers. And most just might be completely wrong

Carla Gentry CSPO‘s insight:

“Most companies talk about their points of parity with competitors, but the most powerful place to be is points of difference,” Goward said. “The word is points of irrelevance: features you’ve worked really hard to create … and no one cares.”

See on venturebeat.com

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