It is far more appropriate for finance to be an attribute to consider – one of many, not necessarily a bottom line – in pursuit of a goal. If the objective is cost reduction, then obviously finance plays a major role. But maybe the key objective is security of intellectual property. Or improving communication and collaboration. Or a desire to “eat our own dog food” as a customer showcase. I’ve been in many such situations where finance was hardly a foundational language. In some cases, even the very mention of financial issues during discussions with our business partners resulted in claims that we weren’t listening.
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