Facebook Engagement Rate: How One Little Metric Got So Tough To Nail Down | Simply Measured

See on Scoop.itData Nerd’s Corner

Facebook engagement rate…If you’re a social marketer, just reading that term might make you cringe. It’s a tough metric to understand, with a lot of nuances and opinions on how it should be calculated. As the Senior Account Manager for Simply Measured, I’ve spent the last year and a half working intimately with the data […]

Carla Gentry CSPO‘s insight:

“We are wondering how you measure engagement rate. Engagement rate is something that  we have been calculating manually…But wondering if you have input on this. We are revamping our quarterly report, and want to get the calculation as accurate as possible.

See on simplymeasured.com

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