Facebook engagement rate…If you’re a social marketer, just reading that term might make you cringe. It’s a tough metric to understand, with a lot of nuances and opinions on how it should be calculated. As the Senior Account Manager for Simply Measured, I’ve spent the last year and a half working intimately with the data […]
“We are wondering how you measure engagement rate. Engagement rate is something that we have been calculating manually…But wondering if you have input on this. We are revamping our quarterly report, and want to get the calculation as accurate as possible.
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