Teaching C-suite executives the fundamentals of big data, a topic once confined to the rarefied world of computer scientists, is becoming a growth industry.
Although big data is in the spotlight now — thanks in large part to the volume and variety of data gushing out of social media channels — getting non-IT business executives to pay attention to data isn’t a new problem, said Carla Gentry, a 20-year industry veteran and founder of consultancy Analytical-Solution.
But Gentry is dubious that a two-day seminar will make a difference to business leaders who continue to fly by instinct.
"Do we need to get rid of the prima donnas who think they know better than the data? Yes," she said in a phone interview.
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