Ecommerce information architecture: the devil in the detail (part three)

See on Scoop.itData Nerd’s Corner

This blog is the third and final part of my ecommerce information architecture mini-series and takes a look at some of the key components and guidelines for what ecommerce teams need to think about.

Carla Gentry CSPO‘s insight:

Until I see evidence that organic search isn’t a key traffic/revenue/brand channel for ecommerce, I’ll keep ignoring the hype. Every website I work with generates somewhere between 30% and 70% of all traffic from organic search.

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