Data is the lifeblood of your organisation and the future of truly unique 1:1 customer experiences lies in data centricity.
Fortunately, the Big Data era that we have entered will help creating a truly singular view of the customer, regardless of the touch points used, that can meet those expectations. From now on, organisations have no excuse anymore to put the customer at the centre of all decisions, resulting in delivering relevancy in every medium where they connect with that customer 1:1. Such a customer-centric organisation should build an operating model around a deep understanding of its customers, what they value, and the contribution, or the customer life-time-value, that each customer makes to the profitability of the organisation.
See on www.bigdata-startups.com