Excerpt | Big Data@Work

See on Scoop.itData Nerd’s Corner

To truly harness the potential of large amounts of unstructured information, companies must tweak management processes and workplace culture

Carla Gentry CSPO‘s insight:

One of the most powerful analytical approaches with big data is randomized, controlled experimentation, and it’s done on a huge scale in online and start-up firms’ websites. This type of analysis is powerful because it’s the only way to establish cause and effect. I’ve already mentioned A/B testing at LinkedIn—a technique involving running two different versions of a web page, randomly assigning customers to each, and then observing whether there are statistically significant differences in customer behaviour across the pages.

See on www.livemint.com

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