Why Has Social Media Analytics Met With Limited Success In Market Research? | GreenBook


See on Scoop.itData Nerd’s Corner

The strength of social media monitoring and listening is that it can answer questions you had not asked, perhaps had not even thought of. Its weakness is that

Carla Gentry CSPO‘s insight:

It is very hard to attribute the comments to specific groups, for example to countries, regions, to users versus non-users – not to mention little things like age and gender.

See on www.greenbookblog.org

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