I really don’t care how many followers you or your brand has. I don’t care how many books you’ve sold or where you spoke on stage last. I don’t care how many people read your blog every day. The fact is, if what you are saying and telling others about social media isn’t represented by your own actions in your feeds, then you are now a celebrity, not a professional.
How do I have the time to respond to all mentions, retweets, comments and shares on social media? I make the time, because it is important!
I have written previously about social media being a parallel universe to the real world. In other words, whatever you would do in the real world, you must do in social media. Whatever you would never do in the real world, you better not do it here either. Sounds simple right? You’d think so…
I experience two things over and over in my daily social media activities. 1) People surprised I answer them on Twitter and the like AND 2) Stories they tell me of other “industry experts” and Brands that never do respond. If we are to believe that social media IS in fact properly used online as you might act in other social, business and life settings, why is this occurring so frequently?
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