Is big data going soft? | Comment | Research

See on Scoop.itData Nerd’s Corner

Market researchers have long been confident that there are some questions big data can’t answer. But new work in the field suggests that confidence might be misplaced, says Colin Strong.

Carla Gentry CSPO‘s insight:

There is increasing acceptance that big data will get ever better at measuring our behaviors As more of our world becomes ‘datafied’, we can capture ever-more intimate details of our lives.

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