As everyday objects get connected, brace yourself for network effects, says one economist.
If you produce the value, then you are a classic product company. But there are new systems where value is being created outside the firm, and that’s a platform business. Apple gets 30 percent of the cut from other people’s innovations in its app store. I define a platform as a published standard that lets others connect to it, together with a governance model, which is the rules of who gets what. Business platforms are often engaged in consummating a match. It’s a match between riders and drivers with Uber. It’s between travelers and spare capacity of guest rooms in Airbnb.
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