See on Scoop.it – Data Nerd’s Corner
Not every business needs to initiate “big data” analytics, but every company needs to understand more about big data – even if the final decision is that big data doesn’t yet have a role for the business objectives of a particular company. Big data sources can reveal vital information for every aspect of the business.
Multi-structured or unstructured data with highly variable formats and semantics – examples are social media content, log files, and e-mail. Multi-structured data comes with many difficulties – information can be mined, but for it to have meaning and value, sentiment and context must be derived as well and correlated with master data for customers, products, and so on.
See on smartdatacollective.com
