By Fatemeh Khatibloo Big data this, big data that. Hardly a day goes by when we’re not bombarded with messages about the big data platforms and technologies that will solve all our marketing problems. Let’s be honest though: these tools and technologies alone simply won’t solve the big data challenge. But […]
By now you’re asking yourself how anything I’ve said so far is different or unique. Here it is: “big data” isn’t about exabytes or petabytes. It’s not about velocity. It’s not a project or Hadoop or any other single thing. Big data is a journey that every company must take to close the gap between the data that’s available to them, and the business insights they’re deriving from that data. This is a definition that business and technology leaders alike can understand and use to better win, serve, and retain customers.
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