Can CMOs and CFOs Get Along?


See on Scoop.itData Nerd’s Corner

As CMOs and CFOs are forced to work together more and more, they’re realizing that it’s important to get along. And many are relatively aligned when it comes to major business decisions, especially those involving company strategy and direction.

Carla Gentry CSPO‘s insight:

And believe it or not, they were getting along, with 80% of CFOs saying they often or always agreed with CMOs when making major business decisions and 74% of CMOs saying the same about CFOs

See on www.emarketer.com

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