MimoLex Uses Mix of Metrics to Predict Success of Web, Marketing Copy

See on Scoop.itWhat is Data Science

MimosaSoft’s MimoLex predicts the success of marketing and web collaterals in the elusive goal of engaging customers.

Carla Gentry CSPO‘s insight:

“Engagement with customers is the primary challenge that marketers face,” said Krishnaswamy, citing an ExactTarget study in which 65 percent of marketers make that claim. Extending what they learned from the Stony Brook research, the MimosaSoft team built MimoLex, a tool that performs lexical analysis of marketing collaterals and helps marketers listen to customer feedback from a number of channels, including social media sites.

See on data-informed.com

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