Big data and retail: saviour or sham?

See on Scoop.itWhat is Data Science

Despite the hype, most of Australia’s small and medium businesses are yet to see any real benefits from big data

Carla Gentry CSPO‘s insight:

In retail, big data generally refers to the use of sets of information from inside and outside a company that can then be analysed and used to improve profits. These data sets include everything a customer – or potential customer – puts into the internet about a particular brand or about how they consume, and all the information a company collects internally relating to sales patterns and customer relationships.

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