Facebook will track your web history for ads, but now you can complain about them


Let the complaining begin!!!!!

Gigaom

In an effort to boost the effectiveness and control it has over ads, Facebook (s fb) announced some changes via blog post on Thursday that will make ads more targeted, but will also properly incorporate user feedback.

Now, when Facebook presents an ad to users, the company will factor in previous web browser history to target and serve more relevant ads. This is a variation on what users are used to seeing on the web, which normally involves the company using cookies to serve an ad showing off a particular product already viewed on another site. Now, instead, Facebook will cull information based on the browser history in total to serve related ads — for example, a new soccer jersey for someone who is actively tracking the World Cup on multiple media sites. If it sounds a little too Big Brother, users can opt out of this type of ad…

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