Why Online Tracking Is Getting Creepier


See on Scoop.itWhat is Data Science

The merger of online and offline data is bringing more intrusive tracking.

Carla Gentry CSPO‘s insight:

But online marketers are increasingly seeking to track users offline, as well, by collecting data about people’s offline habits—such as recent purchases, where you live, how many kids you have, and what kind of car you drive.

See on www.propublica.org

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