WibiData Launches WibiRetail to Reimagine Shopping Experiences


See on Scoop.itWhat is Data Science

-WibiData, a leading big data personalization provider, today announced the launch of WibiRetail, a new software platform designed for retailers to rapidly deploy algorithmically-driven personalized shopping experiences. Ideal for marketing, merchandising and data science teams, WibiRetail empowers retailers to deliver experiences that amaze and delight their customers

Carla Gentry CSPO‘s insight:

Retailers are no longer competing against just themselves, but also against the experiences that consumers have grown to love from Google, Facebook, and Twitter. In order to compete with these experiences, companies must make a shift to big data and analytics techniques pioneered by these technology giants,” said Garrett Wu, founder and CTO, WibiData. “We built WibiRetail to solve this problem, empowering retailers to move beyond stale batch analysis and segmentation and into the era of experimentation, big data and real-time machine learning for true one-to-one experiences with their customers

Read more: http://www.digitaljournal.com/pr/1980794#ixzz34X61HZFp

See on www.digitaljournal.com

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