The Real Opportunities in Mobile Payments

Eventually, opportunities associated with value added services driven by data analytics and the growth of mobile money will converge.


In developed markets, where most consumers have access to electronic payments, in the form of credit and debit cards, prepaid cards or deposit accounts, there is a well-established acceptance network that delivers a fast and reliable way to exchange funds. This established network is actually the primary reason why many new mobile payment services have failed to gain traction from a consumer perspective. The process for making payments electronically simply isn’t inconvenient for consumers today.

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