Unlocking Big Data’s Value Potential Through Design with Small Data

Co-written by Finn Birger Lie

Big Data is perceived as the next value opportunity for corporations to innovate and grow. To be of any real value, however, Big Data has to become more accessible and understandable to non-specialist users and leave …

Source: www.huffingtonpost.com

Most organizations do not have terra or petabytes of useful data available to them. However, the most important aspect of Big Data is not so much the volume of a dataset, but more in the insights derived from combining several, dispersed, smaller datasets. More data means more reliable insights but it does not automatically guarantee more insights.

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