Revitalizing Retail with Big Data Analytics

Retail has been a subject dear to my heart since I started my career. Partly due to my early involvement with this industry as a consultant, I like the challenges and opportunities it brings when it comes to data and …


As an example, today’s retail enterprises have increasingly found success by utilizing big data in their marketing. They are using this data to build customer-specific profiles, help target products to customers, select the most efficient shipping method for products, and showcase applicable products and services by targeting customer interest. This creates huge value for the business as well as customers and today’s smart executives recognize this.

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