RelateIQ Buy Could Patch Salesforce’s Analytics Gap


Salesforce’s $390 million acquisition of RelateIQ this week strengthens the CRM giant’s customer data analytics offerings and could boost its marketing suite, industry analysts told CMSWire. Salesforce Founder and CEO Marc Benioff (left) on Monday gobbled up the Palo Alto, Calif.-based provider that claims it’s known for driving “relationship intelligence,” rather than “relationship management.” “Salesforce needed to deepen its analytics offerings significa Topic: Customer Experience.

Source: www.cmswire.com

"While Salesforce has done a great job with reporting to do real analytics, prediction, you have to go to Birst or Good Data in the cloud or take the data out of the cloud back into an operational data store like Teradata or Oracle or IBM or Microsoft," Wang Said. "This defeats the point of having it all in the cloud."

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