Two dogmas of big data: Understanding the power of analytics for predicting human behavior


The vogue for big data obscures the fact that the economic value of analytics projects often has as much to do with the psychology of de-biasing decisions…

Source: dupress.com

But none of this bursts the big data bubble entirely. Once again the realm of “people analytics” applied to professional sports provides a bellwether example. Sports analytics has rapidly evolved in the decade since Moneyball appeared. For example, the National Basketball Association employs player tracking software that feeds real time data into proprietary software so that the data can be analyzed to assess player and team performance.14 Returning to William Gibson’s image, professional sports analytics is a domain where “the future is already here.”

See on Scoop.itData Nerd’s Corner

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