Where your personal data goes when you’re not looking


What businesses know about any given individual is a lot. But what are companies doing with that data? Not as much as you might think — at least not yet. Companies are getting more sophisticated, however.

Source: www.infoworld.com

In the online advertising world, the behavioral advertising industry has developed a high level of sophistication and expertise, but most of corporate America — including the manufacturing and consumer products sectors — remains in the early stages of data integration

See on Scoop.itData Nerd’s Corner

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