Google, Facebook go beyond social, beyond identity


In order to understand the strange but spectacularly profitable world of Google and Facebook today, it’s important to start in the fall of 2010.

Source: www.computerworld.com

While neither company is going to give up its garden, walled or otherwise, and Google isn’t going to give up it’s "social layer," the fact is that social is taking a back seat to other behaviors that generate signals useful for the future of contextual advertising.

See on Scoop.itData Nerd’s Corner

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