Strategic marketing segmentation makes it possible to customize and improve the customer and user experience from discovery to sale. Read more.
Psychographic information is best illustrated with an example. Let’s say we have an individual who resides in a large city. Their love of niche coffee and haute culture would suggest that their tastes are cultivated, discerning. With this buyer in mind, a prudent advertising strategy might include depictions of a bohemian urban setting, punctuated by catchy indie music. Print materials may feature vintage boutiques and art galleries and online media may carry a tone of delight and creativity.