A Strategist’s Guide To Marketing Segmentation


Strategic marketing segmentation makes it possible to customize and improve the customer and user experience from discovery to sale. Read more.

Source: www.singlegrain.com

Psychographic information is best illustrated with an example. Let’s say we have an individual who resides in a large city. Their love of niche coffee and haute culture would suggest that their tastes are cultivated, discerning. With this buyer in mind, a prudent advertising strategy might include depictions of a bohemian urban setting, punctuated by catchy indie music. Print materials may feature vintage boutiques and art galleries and online media may carry a tone of delight and creativity.

See on Scoop.itData Nerd’s Corner

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