Why A Data Scientist Should Be Your Next Marketing Hire

Identified as the “sexiest job of the 21st century” by Harvard Business Review, it’s no wonder that demand for the data scientist position has skyrocketed. However, according to McKinsey research, by 2018 the United States will experience …

Source: www.huffingtonpost.com

In the past, data was used to provide the marketer with what they wanted, however the practice of these two data scientists signal that the tide has turned. Dr. Wu (Twitter: @mich8elwu) and Stanley (Twitter: @jeremystan) crunch numbers and wrangle data with the common goal of understanding consumer behavior – for the benefit of the customer. But make no mistake, when you consider data as a multiplier that can stretch your brand dollars by 50%, there is much for organizations to gain by collecting and storing data, sorting the signals from the noise and using machine learning and algorithms to predict customer behavior. Here’s what Dr. Wu and Stanley have to say about using data to understand customers and predict buying behavior to create meaningful marketing and improve the customer experience.

See on Scoop.itWhat is Data Science

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