Why Google relies on the ‘toothbrush test’


Before buying a company, Google asks: Is it something you will use once or twice a day?

Source: www.thespec.com

Deals with unadvised buyers are increasing rapidly. The acquiring company did not use an investment bank in 69 per cent of American technology acquisitions worth more than $100 million this year, according to Dealogic. That number was 27 per cent 10 years ago.

The diminished reliance on investment banks comes as technology deal making is booming. More than $100 billion in such deals have been announced in the United States this year, the most since 2000, according to Dealogic.

See on Scoop.itData Nerd’s Corner

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