The Myth Of The Digital Shortcut | The Story of Telling

Advertising and marketing is shifting from being in the persuasion business to becoming data driven behavioural economics industries.


The data seems like a shortcut to understanding our customers. But the data in isolation is worthless without the intention to make people’s lives better. We can use it to game people into buying two extra packs of toilet paper this week, or we can choose to do something significant that will probably keep them coming back for a lifetime.

See on Scoop.itWhat is Data Science

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