Learn how to identify your ideal group of customers with this list of 10 things to consider, examples, and a practice problem.
O IDENTIFY YOUR TARGET DEMOGRAPHIC, CONSIDER THESE 10 THINGS:
Still not sure where to begin for your idea? No problem. First, if you know of a similar business, go there and see what kind of people spend time there. If it’s a web-based business, look at the websites of companies that are doing something similar to what you have in mind for your business. Also, use the tips and tricks you learned in the Dollar Shave Club practice problem to examine a website for clues on who their customer is. This is an iterative, ongoing process, and the information you gather now will have to be validated through more research and the data you collect over time. If you want to open a Thai restaurant, for example, visit other Thai restaurants! Another option is to just close your eyes and picture a room filled with your future customers. For either method, think about the following ten things, with the first six being especially important in the beginning stages.