Data cannot work in isolation of analytics | IT News Africa- Africa’s Technology News Leader

Frank Rizzo, data and analytics leader for KPMG South Africa. (Image Credit: Darryl Linington) The proliferation of connected devices has resulted in the


Rizzo believes that the practical elements around the decision-making process often revolve around whether the decision-maker has the right data to make the right decisions. But what often happens is that they are focusing on the amount of data and not whether the information they have is enough to infer decisions on.

“The three Vs of data examine its volume, variety, and velocity. At KPMG, we also talk about two additional Vs; the veracity (or integrity) of data, and the value that it provides the business. All these elements need to be used in conjunction to help decision-makers respond to a specific business problem they need to solve.”

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