A survey shows that three-fourths of SAP customers haven’t purchased SAP HANA products because they can’t identify a business case to justify costs.
Guptill cites several examples that are quite troubling. For instance, he noes that HR divisions have the most regulated data, but Saugatuck’s experiences shows many companies can’t easily find or manage that data. He also cites SuperValu, which revealed after a security breach that it didn’t even know what customer data it possessed.
That’s why Guptill believes the “killer use case” for Big Data analytics will only come after companies have improved their integration with cloud-based business management software and services. SAP and other vendors know this, he writes, but for now they face an uphill battle in winning over adopters: