The Business Problem with Big Data Analytics – Lens360

What is Happening?           Recent software analyst and IT media reports, including insights from a recent SAP Americas User Group (ASUG) survey, suggest that SAP’s HANA Big Data service / platform is not yet seen by a majority of ASUG members as benefiting their business (relative to the implementation cost of implementing), or driving enough revenue …


The big data innovation came from organizations that build products that required big data skills to create the value inherent in the product. And these skills where expensive, but since there was a direct relationship between investment and revenue growth, it was easy to justify the investment. Most enterprise IT, however, is managed as a cost center. That creates two problems: 1- investments for long term value creation can only be introduced top-down, and 2- it shifts the enterprise IT team’s focus from value creation to cost reduction.

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