In tough times, contractors turn to creative marketing campaigns


The old days – and ways – of selling to the government are out. Virtual conferences, 3-D animation and apps are in.

Source: www.washingtonpost.com

Traditionally, contractors set up booths at trade shows to interact with government officials and keep them in the loop about new products or technologies. In fact, that was the dominant method of communication between industry and government up until a few years ago.

 

But as budget constraints have drastically cut down the number of events that federal workers attend, companies have had to come up with alternate ways to reach them, marketing professionals said.

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