How Banks Are Using Big Data to Set Deposit Rates

Worried that the Federal Reserve will start raising interest rates next year, many banks are reconsidering their strategies for attracting and keeping deposits — and turning to analytics software to help.


Erhardt acknowledged that right now, most customers "are not yet shopping around."

But the overall low rate environment is a good time to test the new analytics software while it’s still relatively quiet.

See on Scoop.itData Nerd’s Corner

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