How to Use Data to Create Content That Deepens Customer Relationships


You may be able to see what content a customer likes, what products they purchase, what time of day they visit your app, and from what device. You may know their name, age, gender, location, industry, income, and marital status. But do you know their pet peeves and worries? Their dreams and desires? Their happiest moment of the day? Favorite indulgences? Greatest sources of pride?

Source: contentmarketinginstitute.com

You may be able to see what content a customer likes, what products they purchase, what time of day they visit your app, and from what device. You may know their name, age, gender, location, industry, income, and marital status. But do you know their pet peeves and worries? Their dreams and desires? Their happiest moment of the day? Favorite indulgences? Greatest sources of pride?

See on Scoop.itData Nerd’s Corner

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