Your browsing is worth billions

If passive data are worth hundreds of billions of dollars when sold by third parties, the data that individuals choose to share — reliable, honest insights into their motivations as consumers — should be worth much more. By recognising the individuals behind the data, companies can access and share in that value, within a fully inclusive data economy.


Beyond enabling individual internet users to monetise their data, this model would benefit data buyers by connecting them more closely to consumers — not least by diminishing the mistrust that can arise… 

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See on Scoop.itData Nerd’s Corner

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1 Comment

  1. Reblogged this on Waltika.


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