If passive data are worth hundreds of billions of dollars when sold by third parties, the data that individuals choose to share — reliable, honest insights into their motivations as consumers — should be worth much more. By recognising the individuals behind the data, companies can access and share in that value, within a fully inclusive data economy.
Beyond enabling individual internet users to monetise their data, this model would benefit data buyers by connecting them more closely to consumers — not least by diminishing the mistrust that can arise…
Please credit and share this article with others using this link:http://www.bangkokpost.com/opinion/opinion/437277/your-browsing-is-worth-billions. View our policies at http://goo.gl/9HgTd and http://goo.gl/ou6Ip. © Post Publishing PCL. All rights reserved.