For too long, EBay has taken its eye off the Web marketplace, introducing changes such as new seller-performance ratings that have detracted from the merchant experience, said Ackerman, 48, who has been selling on the site since 1998. As EBay prepares to spin off PayPal by the end of 2015, Ackerman said she hopes the split will bring focus back to merchants.
Ackerman is one of more than half a dozen EBay sellers interviewed by Bloomberg News who said they welcome the impending split of the San Jose, California-based company’s marketplace business and PayPal unit. Those opinions matter because EBay’s 25 million merchants globally, who transact everything from Halloween costumes to garden gnomes, make up the backbone of a business that generated $8.28 billion last year. Their loyalty will help determine whether EBay will be able to thrive without PayPal, its faster-growing division.