How to Leverage Live Marketing With Social Media Before, During and After Events

Create an event that is sharable
Start by creating an event your consumers will want to share. Legacy Marketing Partners goes on to say that “live events that enable consumers to capture and share an exclusive experience, a behind-the-scenes moment, a once-in-a-lifetime encounter or a simple moment of crazy-good fun can transform a one-time event into an ongoing content engine.”


Social listening can help determine the best experience to deliver to a target audience. Brands can employ social media listening tools such asSocial Mention, Hootsuite, Icerocket or utilize their own social networks to create a dialogue with consumers. By posing questions or facilitating contests, brands can include followers in crafting their next successful brand experience.

See on Scoop.itData Nerd’s Corner

Leave a comment

1 Comment

  1. Reblogged this on Waltika.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: