Watson, the artificially intelligent IBM supercomputer, can already beat you at Jeopardy. And soon, it will know more than you do about what’s happening on Twitter, too. It’s part of a deal the two companies announced on Wednesday that’s designed to let IBM’s business clients mine the 500 million daily Twitter messages for competitive intel.
That means IBM customers will now be able to ask Watson questions about what’s going on in the Twitterverse. The idea is to make money from corporations looking for a deeper analysis of Twitter trends—analysis that, with the brain power of Watson, IBM, and Twitter see as going far beyond understanding, say, whether or not a new running shoe is popular. According to Twitter vice president Chris Moody, a deep fryer maker, for example, could analyze tweets about soggy french fries to learn about problems with its new line of products.
Beyond that, the companies will work on “applications that can help improve business decisions by combining twitter data with our analytics and industry expertise in areas like marketing, customer service, HR, supply chain and more,” said Alistair Rennie, the general manager of IBM’s business analytics division, speaking at an IBM customer event on Wednesday morning.