Complex Data Analytics, Put Simply

Why data is getting more complicated

Using a data management platform to look after names, phone numbers and address information isn’t good enough anymore – we need to be able to bring additional analytical layers to bear upon our data including:


Sentiment analysis – data management platforms are being constructed with built in libraries (in different human languages) that can detect sentiment i.e. I can Tweet that I hate a particular hamburger chain, but if I Tweet that “I wish Five Guys had more A1 sauce” then I am expressing a hope and a specific product-related desire – and at an aggregated level if many users say the same kind of thing, then this starts to matter.

See on Scoop.itData Nerd’s Corner

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