How big data got its mojo back


Big data never really went anywhere, but as a business, it did get a little boring over the past couple years.

Gigaom

Big data never really went anywhere, but as a business, it did get a little boring over the past couple years.

Big data technologies (and not just Hadoop) proved harder to deploy, harder to use and were a lot more limited in scope than all the hype suggested. Machine learning became the new black as startups infused it into everything, but most often marketing and sales software. So much ink and breath were wasted trying to define (or disprove) the idea of data science, probably because the tools of the trade were still so foreign to most people.

But while the early days of the big data movement hinted at greatness, it’s probably fair to say they didn’t deliver — even if the resulting tools were very useful and very necessary to set the stage for things to come. And, realistically, many companies still haven’t adopted these technologies or these techniques.

sd2015

Things are changing…

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