See on Scoop.it – Data Nerd’s Corner
“Half the money I spend on advertising is wasted. The trouble is I don’t know which half,” said John Wanamaker in 1902. How about 2013?
Carla Gentry CSPO‘s insight:
The statement is as relevant today as over 100 years ago only to more media channels. Because, according to 2012 State of Marketing report from the Chief Marketing Officer Council, 27% said TV was the most impactful medium where 44% said search was the superior vehicle.
See on barnraisersllc.com
Analytical-Solution 