14 Experts’ New Year’s Resolutions for Optimizing Social Media | AT&T Networking Exchange Blog


See on Scoop.itData Nerd’s Corner

If anyone still doubts that social media isn’t going to play a dominant role in small business in 2013, perhaps these New Year’s resolutions from industry experts will change their minds.

Carla Gentry CSPO‘s insight:

8. Let The Numbers Guide You: Carla Gentry (@data_nerd) – Founder, Analytical Solution

As 2013 draws near on our social media endeavors, we begin to evaluate the year and speculate on 2012: What did I do right?  What did I do wrong?  If you used analytics, you know; if you were “winging it” you don’t.  Now, I know everyone has heard about how analytics makes a big difference in social media as far as target audience and leads, but how many actually took the plunge and invested in analytics?

See on networkingexchangeblog.att.com

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