Online TV Shows A Treasure Trove For Data-Mining Viewer Habits : NPR


See on Scoop.itData Nerd’s Corner

There’s more competition than ever on the small screen, as Netflix, Amazon and other Internet streaming services produce original shows. But these companies have a big advantage over cable and broadcast TV — user data.

Carla Gentry CSPO‘s insight:

 In a word, everything. There is no shortage of data that they get from what time you’re watching, what device you’re watching on, how long you tuned in, how many episodes you watched in a row, being able to draw patterns among all the different shows that you watch to sort of build a profile of who the viewer is and what they could be recommended in terms of other shows elsewhere on the platform. I mean, it is truly a fire hose of data.

See on www.npr.org

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