Online TV Shows A Treasure Trove For Data-Mining Viewer Habits : NPR

See on Scoop.itData Nerd’s Corner

There’s more competition than ever on the small screen, as Netflix, Amazon and other Internet streaming services produce original shows. But these companies have a big advantage over cable and broadcast TV — user data.

Carla Gentry CSPO‘s insight:

 In a word, everything. There is no shortage of data that they get from what time you’re watching, what device you’re watching on, how long you tuned in, how many episodes you watched in a row, being able to draw patterns among all the different shows that you watch to sort of build a profile of who the viewer is and what they could be recommended in terms of other shows elsewhere on the platform. I mean, it is truly a fire hose of data.

See on

Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: