Data War Dispatch: Turning Data Crude Into Real Revenue | Data at Work – Advertising Age

See on Scoop.itData Nerd’s Corner

the value of data is on the rise, and like any other raw material, its value is directly correlated with the desire for protection and control of that material.

Carla Gentry CSPO‘s insight:

Drill, baby, drill 
Perched at the intersection of the brands looking to acquire data and the firms that want to get paid to divulge it is Venture Development Center. The company evaluates whether there is a market for the data sets its clients are considering unloading. "There are more and more companies out there looking to monetize data assets that they have," said Matt Staudt, president and chief operating officer. "The data they have is a derivative of their core business."

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