Nielsen Profiles Its New “Zero-TV” Households


See on Scoop.itData Nerd’s Corner

Nielsen’s decision to expand its ratings system was broadly dissected (including here) and now Nielsen has done everyone a favor and profiled the small portion (less than 5%)

Carla Gentry CSPO‘s insight:

The study shows marked demographic differences between the traditional TV home and “zero-TV” homes. The latter tend to be much younger: 44.4% are younger than 35, more than double the proportion (18.1%) of traditional TV homes

See on www.marketingcharts.com

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