SXSW Panel Report: Man Vs. Machine — Data Science and the Future of A&R


See on Scoop.itData Nerd’s Corner

Carla Gentry CSPO‘s insight:

Fain explained that early research A&R, which he helped pioneer at Universal, meant hearing a song on the radio and calling record stores to find out if people were buying the record. "That’s how we found Colbie Caillat — she was a MySpace artist but we’d call Best Buy and they’d say all these 16 year-old girls were coming in asking for ‘Bubble Girl’." Today, services like Next Big Sound, which feeds Billboard’s Social 50 and Next Big Sound charts, gather artist data from many sources including Facebook, Twitter, streaming services and more to create a comprehensive picture of how many people are actually listening to and engaging with a band.

See on www.billboard.com

Advertisements
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: