SXSW Panel Report: Man Vs. Machine — Data Science and the Future of A&R

See on Scoop.itData Nerd’s Corner

Carla Gentry CSPO‘s insight:

Fain explained that early research A&R, which he helped pioneer at Universal, meant hearing a song on the radio and calling record stores to find out if people were buying the record. "That’s how we found Colbie Caillat — she was a MySpace artist but we’d call Best Buy and they’d say all these 16 year-old girls were coming in asking for ‘Bubble Girl’." Today, services like Next Big Sound, which feeds Billboard’s Social 50 and Next Big Sound charts, gather artist data from many sources including Facebook, Twitter, streaming services and more to create a comprehensive picture of how many people are actually listening to and engaging with a band.

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